It’s no secret, Primark stocks Harry Potter inspired merch year round.
Whether you’re looking for socks or underwear with Gryffindor colours or the more niche stuff like a wizard-themed fidget spinner, you’ll (probably) find it has a place on the shelves of Primark.
The budget retailer has been selling a Potter-themed bedside lamp with famous words from Albus Dumbledore in the Prisoner of Azkaban (the one with Sirius Black – don’t worry, we get confused too).
But ever the keen-eyed fan, one Potterhead noticed a small blunder in the quote.
Twitter user Andrew Barber noticed that Primark was selling the stuff with the words: ‘Happiness can be found even in the darkest of times, if only one remembers to turn on the light.’
But in a real gotcha moment, Andrew revealed that the Irish clothing brand had mixed up its words.
‘When I was in Primark earlier this year I spotted that the quote on this Harry Potter related item was wrong too, it should say ‘if one only remembers’.’
It’s not the first time Primark has made a mistake on its items.
Andrew’s comment was part of an initial tweet which spotted a spelling error by the company. In a calendar, they’d spelled Saturday as Satureday.
While the Dumbledore quote might be a wee error gone unnoticed by most people, it’s actually not that uncommon for us to miss small words or to read them differently.
Our brains have a habit of processing information in such a way that they don’t pick up on repeated words like the, and they predict certain words.
According to research by psychologist Keith Rayner, two important factors increase how much we skip over words in sentences; the length of the word and the predictability of the word due to contextual cues. ‘The’ is the most common word in any given English sentence and doesn’t have a lot of contextual importance so our brain skips over it when we see it twice together.
Apropos of the Dumbledore quote, we are used to seeing the words ‘if only’ often and therefore would predict these words follow one another. But eagle-eyed Harry Potter fans obviously know that good ol’ Albus likes to talk using the third-person singular pronoun, ‘one’, and would’ve picked up on it. Either that or they have the quotes memorised.
So perhaps it was all a clever marketing tactic by Primark to be mindful of the the cool and fun things our brains do without us noticing.